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Karmin Leaps From YouTube To Cover New Ground


Say you’re a couple of grads from the Berklee College of Music. You’re really good, but you also know that since it’s so tough to get noticed these days, you’re not sure how your music is going to reach beyond your friends, family and hardcore fans that’ll schlep over from Boston to the Middle East in Cambridge whenever you perform.

Amy Heidemann, left, and Nick Noon of Karmin (Courtesy)

So, what do you do?

Well, you make a cover. Or, a bunch of them. Really catchy covers, like one of Niki Minaj’s hit, SuperBass. Then, you post it on YouTube.

That’s what Amy Heidemann and Nick Noonan decided to do. The duo, who make up the pop group Karmin hit a goldmine. With more than 100 million views of their collection of covers, Karmin is a veritable YouTube sensation — one that now also has a coveted record deal.

Amy Heidemanm and Nick Noonan were in Los Angeles when we spoke to them about making the leap from viral video phenom to bona fide recording artists.



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  • OilyDan

    I’ve been watching this group for the past few weeks and their rise to fame seemed very suspicious to me.  YouTube sensation, Karmin (comprised of her and her fiancee), have been all over the internet lately by covering very current pop songs and catching the attention of a few notable artists.  I knew it was only a matter of time before the occult wanted to profit off of this nieve couple sooner or later.  Not only does this seem very apparent from the looks of this new Rocawear (really?) sponsored ad, but it looks like Karmin may have gotten themselves in a little too deep already:

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