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Mayoral Advertising In Boston

City Hall in Boston is seen Tuesday, Dec., 12, 2006. Boston Mayor Thomas Menino proposed selling City Hall to private developers Tuesday in a move he said would "galvanize the vitality of our downtown." A new City Hall could be built on a city-owned site at the South Boston waterfront, Menino said. (AP Photo/Chitose Suzuki)

City Hall in Boston is seen Tuesday, Dec., 12, 2006. Boston Mayor Thomas Menino proposed selling City Hall to private developers Tuesday in a move he said would “galvanize the vitality of our downtown.” A new City Hall could be built on a city-owned site at the South Boston waterfront, Menino said. (AP Photo/Chitose Suzuki)

Whether it’s 1993, or 2013, crafting a political ad is all about knowing your audience. Finding a message. And repeating it. Today, it’s all about jobs. In 1993, the last time Boston voted for a new mayor, the city looked a lot different, and so did the ads.

Guests

John Carroll, communications professor at Boston University; author of theĀ Campaign Outsider Blog.

More

You can see Dan Conley’s latest ad for mayor here.

You can find Rob Consalvo’s latest ad here.


Other stories from this show:

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Hosts Meghna Chakrabarti and Anthony Brooks introduce us to newsmakers, big thinkers and artists and bring us stories of relevance to Bostonians here and around the region. Live every weekday at 3.

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