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Kale Vs. Chicken: Chick-fil-A Sues Local Kale Enthusiast

Bo Muller-Moore in his home, the Vermont man who is building a business around the term "eat more kale," which has been plastered on T-shirts, bumper stickers and other items, is running into opposition from the second largest fried chicken retailer in the country, Chick-fil-A. (AP)

Bo Muller-Moore with his apparel that says "Eat More Kale," is running into opposition from the second largest fried chicken retailer in the country, Chick-fil-A. (AP)

Now a story about a David-and-Goliath-style confrontation, between fast food chicken and kale.  It starts with a Vermont-based folk artist named Bo Muller-Moore.

About ten years ago, Muller-More started using his silk-screen machine to print up and sell T-shirts with the slogan “Eat More Kale.” That might not sound controversial, but to the folks at Chick-fil-A it is.

The Chik-fil-A "Eat Mor Chikin" ad campaign that the company says is in conflict with Mr. Muller-Moore's "Eat More Kale" campaign. (Chik-fil-A)

The Chik-fil-A "Eat Mor Chikin" ad campaign whose patent the company says is being violated by Mr. Muller-Moore's "Eat More Kale" campaign. (Chik-fil-A)

Chik-Fil-A is an Atlanta-based fast food company that uses images of cows to urge us to “Eat Mor Chikin.”  The company says “eat more” — whether it’s chicken, kale oar anything else — is part of its trademark. And it’s demanding that Muller-More stop using the phrase and turn over his website, EatMoreKale.com.

We reached Muller-Moore in Montpelier, Vermont.  He told us about the legal challenge — and about his t-shirts.

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*Radio Boston contacted Chick-fil-A for a response but the company won’t comment on pending legal matters.


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Hosts Meghna Chakrabarti and Anthony Brooks introduce us to newsmakers, big thinkers and artists and bring us stories of relevance to Bostonians here and around the region. Live every weekday at 3.

WBUR's Sacha Pfeiffer is co-hosting Radio Boston while Meghna Chakrabarti is on maternity leave.

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